THE RESULT

$1M in sales in the first 10 months of launching the site.

Our team was entrusted with the art direction of pre-existing design elements, including photography, color schemes per product, and more. Our task was to curate these elements and conceptualize both the layout and motion design of the web UI, ensuring a seamless, responsive experience across all devices. In collaboration with Kvell’s creative directors, we embarked on a journey to craft a modern, colorful, and minimalist interface. Our goal was to create a design that not only looked visually stunning but also provided a user-friendly experience. We began by exploring various options for UI elements and motion styles, starting with basic wireframes to lay down the foundational structure. Our process involved meticulously fleshing out these wireframes into high-fidelity screens, where every detail was fine-tuned to perfection. We focused on ensuring that the interface was intuitive and engaging, with a clean and minimalist aesthetic that aligned with Kvell’s brand identity. The color sets were carefully curated to enhance each product's visual appeal while maintaining a cohesive look across the entire website. To bring the interface to life, we integrated dynamic motion design elements that added a layer of interactivity and engagement. Short clips were created to prototype the motion design and illustrate the user journey, showcasing how each element would move and interact on the screen. This approach helped visualize the final experience and ensured that all animations were smooth and responsive. Our comprehensive approach involved rigorous testing and iterations to guarantee that the final design worked impeccably across various devices and screen sizes. We ensured that every aspect of the UI, from navigation menus to interactive elements, provided a consistent and enjoyable experience for users on desktops, tablets, and mobile devices.